Hyrox Warns Against Unauthorized Macau Group, Plans Legal Action Over Fake Race
SCMP · 1 SOURCES1 day ago2 MIN
Summary
Global fitness brand Hyrox has moved to shut down an unauthorized group calling itself the Hyrox Association of Macau, warning that the organization has no right to use its name or host events under the Hyrox brand . The fitness company, which operates a popular race format combining functional workout stations with running, confirmed it has already taken legal steps to stop the impostor organization. The development comes after the unauthorized group hosted a launch dinner in Macau on Tuesday and unveiled plans for an inaugural race event next February .
Key Points
- Hyrox's Asia-Pacific managing director Gary Wan confirmed the Macau Fitness Run Challenge is not an officially affiliated Hyrox event, and the association is not authorized by the brand
- The rogue group hosted a launch dinner on Tuesday in Macau, announcing plans for a "Macau Fitness Run Challenge" at the Galaxy International Convention Centre on February 20 and 21, 2026
- Jofe Tam, listed as the association's president, said the group aimed to promote Hyrox sports, train local athletes and coaches, and help Macau competitors enter international events
- The group filed its charter with the Macau government in August, registering as a non-profit organization with stated aims of promoting and popularizing Hyrox sports in the region
- Director Kwok Kin-meng detailed the race format, mirroring standard Hyrox with eight functional workout stations and an 8km run, with categories including elite, open, doubles, relays, and a half-distance beginner tier
Why It Matters
The case highlights the growing challenge of brand protection in the fitness industry as Hyrox's popularity expands globally, with the unauthorized Macau group potentially misleading participants and sponsors about official affiliation while the company scrambles to enforce its trademark before the planned February event .
The case highlights the growing challenge of brand protection in the fitness industry as Hyrox's popularity expands globally, with the unauthorized Macau group potentially misleading participants and sponsors about official affiliation while the company scrambles to enforce its trademark before the planned February event .