Hong Kong Secures Exclusive Five-Year Deal to Host Vinexpo Asia
Thestandard · 5 SOURCES1 day ago3 MIN
Summary
The Hong Kong Tourism Board and global wine and spirits exhibition organizer Vinexposium signed a five-year memorandum of understanding on Friday, establishing Hong Kong as the exclusive annual host of Vinexpo Asia through 2031. The landmark agreement marks a significant transition for the flagship regional trade exhibition, which was previously held in Hong Kong every other year alongside Singapore. The first edition under the new annual schedule will take place from June 8 to 10, 2027, at the Hong Kong Convention and Exhibition Centre. Tourism Board Chairman Peter Lam Kin-ngok described the partnership as an important milestone that deepens Hong Kong's ties with Bordeaux and the global spirits market, built on nearly three decades of mutual trust since 1998. Officials also announced plans to expand the event beyond exhibition halls into a citywide celebration aimed at attracting high-spending business travelers and stimulating local retail, hospitality, and dining sectors.
Key Points
- Tourism Board Executive Director Anthony Lau and Vinexposium Overseas Events Director Déborah Sanchez signed the agreement, witnessed by Tourism Board Chairman Peter Lam, Secretary for Culture, Sports and Tourism Rosanna Law, Bordeaux Deputy Mayor Fabien Robert, and Bordeaux Gironde Chamber of Commerce representative Philippe Tapie
- The inaugural Vinexpo Asia under the new arrangement will be held from June 8 to 10, 2027, at the Hong Kong Convention and Exhibition Centre
- Hong Kong and Vinexposium have maintained a partnership since 1998, with the city previously hosting the exhibition on a biennial rotation basis
- The five-year commitment represents a powerful endorsement of Hong Kong's position as an international trade centre, superconnector between East and West, and premier wine event destination
- The Tourism Board and Vinexposium plan to develop citywide promotional activities showcasing European, American, and Asia-Pacific wine and spirits cultures, combining tasting experiences with cultural activities
Why It Matters
The exclusive hosting rights position Hong Kong as the definitive gateway for international wine and spirits trade in the Asia-Pacific region, potentially driving significant growth in MICE tourism and associated spending. By transforming Vinexpo Asia from a venue-bound exhibition into a citywide experience, the collaboration aims to generate broader economic benefits across hospitality, retail, and dining sectors while reinforcing Hong Kong's status as Asia's events capital .
The exclusive hosting rights position Hong Kong as the definitive gateway for international wine and spirits trade in the Asia-Pacific region, potentially driving significant growth in MICE tourism and associated spending. By transforming Vinexpo Asia from a venue-bound exhibition into a citywide experience, the collaboration aims to generate broader economic benefits across hospitality, retail, and dining sectors while reinforcing Hong Kong's status as Asia's events capital .