business · SingTao

Primrose Phase 1 Three-Bed Unit Breaks Price Records at HK$18.17M

about 2 hours ago2 MIN
Primrose Phase 1 Three-Bed Unit Breaks Price Records at HK$18.17M

Summary

A flagship three-bedroom unit at The Primrose development in Hung Hom has achieved double record-breaking prices, underscoring robust demand for quality residential properties in Kowloon East. The transaction involving Tower 2, 30/F, Unit A totaled HK$18.17 million, establishing new benchmarks for both aggregate price and price per square foot in the project. The unit spans 642 square feet internally and features a 257-square-foot private rooftop terrace, translating to HK$28,300 per square foot. Developers Henderson Land, Hang Lung Properties, Empire Group and the Urban Renewal Authority are collaborating on this four-phase comprehensive residential project.

Key Points

  • Transaction involved Tower 2, 30/F, Unit A at The Primrose, measuring 642 sq ft with a 257 sq ft rooftop
  • Sale price of HK$18.17 million and HK$28,300 per sq ft set dual records for the project's price and unit rate
  • Henderson Land, Hang Lung Properties, Empire Group and URA jointly developed the project, with Han Jiayi overseeing sales
  • 731 units sold to date, accounting for 94% of available units
  • Phase 2 in Tower 3 offers 384 units ranging from 339 to 661 sq ft, including 13 specialty units

Why It Matters

The record-breaking sale reflects sustained buyer confidence in Hung Hom's residential market, particularly for Kowloon East redevelopment zones. As The Primrose approaches near-complete sell-out with Phase 4 still ahead, remaining inventory becomes increasingly scarce, potentially influencing pricing strategies for comparable developments in the area .
The record-breaking sale reflects sustained buyer confidence in Hung Hom's residential market, particularly for Kowloon East redevelopment zones. As The Primrose approaches near-complete sell-out with Phase 4 still ahead, remaining inventory becomes increasingly scarce, potentially influencing pricing strategies for comparable developments in the area .

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