Primrose Phase 1 Three-Bed Unit Breaks Price Records at HK$18.17M
SingTao · 2 SOURCESabout 2 hours ago2 MIN

Summary
A flagship three-bedroom unit at The Primrose development in Hung Hom has achieved double record-breaking prices, underscoring robust demand for quality residential properties in Kowloon East. The transaction involving Tower 2, 30/F, Unit A totaled HK$18.17 million, establishing new benchmarks for both aggregate price and price per square foot in the project. The unit spans 642 square feet internally and features a 257-square-foot private rooftop terrace, translating to HK$28,300 per square foot. Developers Henderson Land, Hang Lung Properties, Empire Group and the Urban Renewal Authority are collaborating on this four-phase comprehensive residential project.
Key Points
- Transaction involved Tower 2, 30/F, Unit A at The Primrose, measuring 642 sq ft with a 257 sq ft rooftop
- Sale price of HK$18.17 million and HK$28,300 per sq ft set dual records for the project's price and unit rate
- Henderson Land, Hang Lung Properties, Empire Group and URA jointly developed the project, with Han Jiayi overseeing sales
- 731 units sold to date, accounting for 94% of available units
- Phase 2 in Tower 3 offers 384 units ranging from 339 to 661 sq ft, including 13 specialty units
Why It Matters
The record-breaking sale reflects sustained buyer confidence in Hung Hom's residential market, particularly for Kowloon East redevelopment zones. As The Primrose approaches near-complete sell-out with Phase 4 still ahead, remaining inventory becomes increasingly scarce, potentially influencing pricing strategies for comparable developments in the area .
The record-breaking sale reflects sustained buyer confidence in Hung Hom's residential market, particularly for Kowloon East redevelopment zones. As The Primrose approaches near-complete sell-out with Phase 4 still ahead, remaining inventory becomes increasingly scarce, potentially influencing pricing strategies for comparable developments in the area .