Apple Watch May Get Major Redesign with Circular Screen and Screenless Options
AM730 · 2 SOURCESabout 2 hours ago2 MIN
Summary
Apple is reportedly considering significant redesign options for the Apple Watch, including a screenless fitness tracker and circular display variants, according to Bloomberg reporter Mark Gurman's Power On newsletter. The tech giant's industrial design team has been exploring new directions amid increasing market competition in the wearables sector. Apple is also planning to integrate more AI features and revamp its Health App as part of the product line restructuring.
Key Points
- Bloomberg journalist Mark Gurman revealed in his Power On newsletter that Apple is reassessing its Apple Watch strategy to reinvigorate the struggling wearables, home and accessories division .
- Apple's industrial design team is evaluating multiple radical design concepts, including removing the display entirely for a cheaper fitness-focused device and adopting circular screens in various new sizes .
- The company is also considering launching a new ultra-luxury Apple Watch positioned above the current Ultra and Hermès models, alongside more affordable options beyond the Apple Watch SE .
- Apple has filed multiple patents for a smart ring device, though the so-called "Apple Ring" remains unreleased, with rising adoption of smart rings influencing the design discussions .
- The upcoming Apple Watch Series 12 and Ultra 4 will focus on performance improvements rather than major design changes, though a new band connection mechanism could debut in 2026 .
Why It Matters
This reassessment signals Apple's recognition that the smartwatch market is maturing, requiring more differentiated products to sustain growth . The potential shift toward screenless fitness trackers and circular designs reflects broader consumer trends favoring simpler health-tracking devices and aesthetic alternatives to the current square-faced Apple Watch .
This reassessment signals Apple's recognition that the smartwatch market is maturing, requiring more differentiated products to sustain growth . The potential shift toward screenless fitness trackers and circular designs reflects broader consumer trends favoring simpler health-tracking devices and aesthetic alternatives to the current square-faced Apple Watch .