HKTB studies app to bundle event ticket perks
SingTao · 1 SOURCESabout 2 hours ago2 MIN
Summary
The Hong Kong Tourism Board is preparing and studying a new mobile application to consolidate post-ticket promotional offers for events that it organises and promotes, with details to be announced later. Secretary for Culture, Sports and Tourism Rosanna Law Shuk-pui said the board has been tailoring promotion strategies to the characteristics of different social media platforms and the preferences of their users. Through posts, short videos, livestreams and themed content, the board promotes Hong Kong tourism products, major events and distinctive experiences, while linking users to the Discover Hong Kong event promotion pages and related merchant platforms. The board also plans to assess the new app with indicators including page views and coupon downloads, while exploring how it can connect effectively with airlines, hotels, travel agencies and other partner platforms
Key Points
- Rosanna Law Shuk-pui said the Tourism Board designs targeted strategies for each social media platform according to platform features and user preferences
- Promotion formats cited include posts, short videos, livestreams and themed content to market tourism products, events and distinctive Hong Kong experiences
- Social media content includes links to Discover Hong Kong event promotion pages, helping visitors and residents check event details and related offers
- Those pages can further connect users to merchants' own platforms, which the government says helps build direct links between consumers and businesses
- The board is studying a new app to centralise ticket-stub offers for events it organises and promotes, with performance measured by views and coupon downloads
Why It Matters
If launched, the app could make it easier for both visitors and residents to find and redeem event-linked discounts in one place, rather than across separate websites and platforms. For merchants, tighter links between the Tourism Board, event promotions and partner platforms could widen exposure for offers and improve conversion from event interest into spending