NENE CHICKEN Closes All Hong Kong Stores After Decade of Operations
SingTao · 1 SOURCESabout 3 hours ago2 MIN
Summary
South Korean fried chicken chain NENE CHICKEN has ceased all operations in Hong Kong, bringing an end to approximately ten years of business in the city. The brand made its Hong Kong debut in 2016 at Langham Place in Mong Kok and grew to eight locations at its peak. The final closures included the Ma On Shan branch and the chain's presence at TheJang, a Korean restaurant and food court located at K11 .
Key Points
- NENE CHICKEN entered Hong Kong in 2016, establishing its first store at Langham Place in Mong Kok
- The chain expanded to eight locations across Tsim Sha Tsui, Causeway Bay, Yuen Long, Kwai Fong, Tseung Kwan O, Sham Shui Po, Tai Po, and Ma On Shan
- The brand's final outlets—the Ma On Shan branch and TheJang at K11—have both closed, completing the full exit
- Online reactions were divided: some netizens expressed shock, while others stated the food quality had deteriorated
- Hong Kong's food and beverage industry has faced ongoing challenges in recent years, with multiple international brands exiting the market
Why It Matters
The closure of NENE CHICKEN adds to a growing list of international dining brands that have withdrawn from Hong Kong amid challenging market conditions. The mixed reception from consumers—ranging from nostalgic disappointment to harsh criticism of food quality—underscores the difficulties international chains face in maintaining consistent standards across different markets. For Hong Kong diners, the departure highlights the evolving competitive landscape of the city's restaurant scene, where local tastes and expectations continue to shape which brands thrive.
The closure of NENE CHICKEN adds to a growing list of international dining brands that have withdrawn from Hong Kong amid challenging market conditions. The mixed reception from consumers—ranging from nostalgic disappointment to harsh criticism of food quality—underscores the difficulties international chains face in maintaining consistent standards across different markets. For Hong Kong diners, the departure highlights the evolving competitive landscape of the city's restaurant scene, where local tastes and expectations continue to shape which brands thrive.