Lukfook Marks 35 Years With 1991 Gold Price Offer
HK01 · 1 SOURCES1 day ago2 MIN
Summary
Lukfook Jewellery said it will launch a three-day anniversary promotion in Hong Kong and Macau that revives the 1991 gold price of HK$86 per gram for eligible purchases. The campaign forms part of the brand’s 35th anniversary programme, branded “35 Years of Brilliance, Blooming for Love”, alongside a refreshed signature colour inspired by the Bauhinia flower. The company also used the occasion to revisit Hong Kong’s early-1990s inflation backdrop, when annual inflation reached 11.16% and gold was seen as a store of value. Today, it says, gold prices have risen to above HK$1,000 per gram, more than ten times the 1991 level
Key Points
- Lukfook Jewellery said members visiting Hong Kong and Macau physical stores from September 25 to 27, 2026 can access the anniversary offer
- Customers who spend at least HK$35,000 or MOP$35,000 on designated diamond jewellery can buy a selected one-gram gold bar or gold item at HK$86 or MOP$86 per gram
- The company said Hong Kong’s inflation rate in 1991 was 11.16%, while a bowl of wonton noodles cost about HK$12 and median monthly pay was HK$5,100
- Lukfook said it started with its first North Point shop in 1991, entered mainland China in 1994, and listed on the Hong Kong stock exchange main board in 1997
- The brand said it now has about 2,800 retail points across 15 countries and regions, and is holding a lucky draw until October 15, 2026 with 35 diamond prizes
Why It Matters
For Hong Kong consumers, the promotion ties nostalgia about 1991 prices to today’s much higher gold market, using a familiar inflation narrative to market jewellery and bullion-linked purchases. It also shows how an established local jewellery chain is using anniversary branding, membership incentives and prize campaigns to compete for spending in Hong Kong and Macau stores