MIRROR ACE Variety Show Launch: Members Reveal Playful Dynamics at Press Conference
AM730 · 2 SOURCESabout 2 hours ago2 MIN
Summary
MIRROR officially unveiled their new variety show MIRROR ACE at a press conference on October 4, with ten members appearing in coordinated outfits at a three-story shopping mall packed with fans. The show, premiering on October 12, features various challenges and games, with the members voting on each other's standout qualities. Keung To was crowned "Competitive ACE" for his obsessive drive to win even recreational competitions, while Ian emerged as "Strategic ACE" and Edan as "Tricky ACE." The most memorable moment came when teammates exposed Jer's contradictory behavior at hotpot dinners, leading Anson Lo to nickname him after a famous TV character known for saying one thing while doing another.
Key Points
- Ten MIRROR members attended the press conference on October 4, with only Lokman and Alton absent due to scheduling conflicts .
- Keung To earned the "Competitive ACE" title after teammate Tiger revealed he transforms during ball sports, even chasing the production team for three days over a HK$1,000 prize .
- Ian won "Strategic ACE" with teammates describing his approach as "achieving maximum results with minimal effort," while Edan received "Tricky ACE" for consistently winning money despite being in elimination zones .
- Jer was voted "Contradictory ACE" after Edan exposed that he claimed to be tired and dieting but then ordered lunch meat, shrimp cakes, pork belly, and fatty beef at hotpot .
- Anson Lo christened Jer "Vivienne" after the character from TVB drama Bord of Madness, noting his habit of refusing verbally while acting opposite, prompting Jer to introduce the variety show in an embarrassed cute voice .
Why It Matters
The press conference demonstrates how MIRROR continues to leverage their individual personalities and group chemistry to connect with fans, a strategy that has kept them at the forefront of Hong Kong entertainment since their debut. The variety show format allows viewers to see unguarded moments between members, deepening parasocial relationships that drive merchandise sales, concert attendance, and brand endorsements worth millions of dollars annually. The "Vivienne" moment in particular went viral on social media, showing how spontaneous interactions generate organic marketing value that scripted content cannot replicate .
The press conference demonstrates how MIRROR continues to leverage their individual personalities and group chemistry to connect with fans, a strategy that has kept them at the forefront of Hong Kong entertainment since their debut. The variety show format allows viewers to see unguarded moments between members, deepening parasocial relationships that drive merchandise sales, concert attendance, and brand endorsements worth millions of dollars annually. The "Vivienne" moment in particular went viral on social media, showing how spontaneous interactions generate organic marketing value that scripted content cannot replicate .