Rihanna Unveils Fenty Beauty Foundation with 50 Inclusive Shades
AM730 · 1 SOURCESabout 2 hours ago1 MIN
Summary
Fenty Beauty, the cosmetics brand founded by Rihanna, has launched the Pro Filt'r Fluid Flex Natural Matte Longwear foundation featuring 50 inclusive shades . The new product was developed based on years of user feedback, with particular attention to Asian skin tones that often struggle with oxidation and mismatched undertones .
Key Points
- Fenty Beauty launches Pro Filt'r Fluid Flex Natural Matte Longwear foundation with 50 shades
- Formula uses Fluid Flex Foundation Technology for flexible, crease-resistant wear
- Star fruit extract added to the formula for all-day oil control and shine reduction
- Expanded neutral undertones address Asian skin concerns about grayish or yellowish foundations
- New 165 brush features curved spoon-shape design with dense wavy bristles for seamless blending
Why It Matters
The foundation's extended shade range and reformulated undertones directly address the longstanding challenge Asian consumers face in finding matching shades, particularly issues with oxidation in humid conditions . Fenty Beauty's research-based approach and waterproof, transfer-resistant formula position the product as a strong contender in Hong Kong's competitive beauty market .
The foundation's extended shade range and reformulated undertones directly address the longstanding challenge Asian consumers face in finding matching shades, particularly issues with oxidation in humid conditions . Fenty Beauty's research-based approach and waterproof, transfer-resistant formula position the product as a strong contender in Hong Kong's competitive beauty market .