Ferrari Unveils First Electric Car Luce in Hong Kong, Priced at HK$8.99 Million
SingTao · 1 SOURCESabout 2 hours ago3 MIN
Summary
Ferrari officially launched its inaugural electric vehicle, the Luce, in Hong Kong on September 11, 2026, with prices starting at HK$8.99 million. The Blackbird Concessionaires showroom in Repulse Bay is hosting a two-week public exhibition of a left-hand drive pre-production model. Dr. Jan Hendrik Voss, Ferrari's Greater China President, announced that global first-batch allocations have been fully subscribed, with Mainland China's 88-unit quota sold out within three days and delivery slots now extending to 2028. Local response has exceeded expectations with double-digit orders already received.
Key Points
- Ferrari's first electric vehicle, the Luce (Italian for "light"), was unveiled in Hong Kong on September 11, 2026, at the Blackbird Concessionaires showroom in Repulse Bay, where a left-hand drive pre-production unit will be publicly displayed for approximately two weeks .
- The Hong Kong retail price starts at HK$8.99 million inclusive of the 130% first registration tax, though the pre-tax cost is comparable to European pricing of €550,000 and Mainland China's RMB 3.988 million starting price .
- Dr. Jan Hendrik Voss, Ferrari's Greater China President, revealed that the global first-batch allocation has been completely sold out, with Mainland China's 88 units sold within three days and delivery now pushed to 2028, a 24-month waiting period .
- Approximately half of the buyers are existing Ferrari loyalists, while the other half are new customers, notably younger at around 30 years old, indicating Ferrari's successful expansion beyond its traditional customer base .
- The Luce's exterior and interior were designed by LoveFrom, the studio founded by former Apple iPhone chief designer Jony Ive and industrial designer Marc Newson, featuring a full glass canopy cabin and butterfly doors .
- The vehicle utilizes Ferrari's proprietary 800V electric platform with over 60 patented technologies, housing a 122kWh lithium battery (supplied by South Korea's SK On) powering four permanent magnet synchronous motors for a combined 1,050 horsepower .
- Performance figures include a 0-100 km/h acceleration of 2.5 seconds, a top speed of 310 km/h, and a WLTP range of approximately 530km, with support for DC fast charging up to 350kW .
Why It Matters
The Luce launch marks Ferrari's historic entry into the electric vehicle market, signaling the iconic Italian supercar manufacturer's response to the global automotive electrification trend while maintaining its brand heritage and exclusivity . The strong Hong Kong response, despite the high first registration tax making it no cheaper than overseas markets, demonstrates continued demand for ultra-luxury vehicles in the city and positions Hong Kong as a key market for Ferrari's electric future .
The Luce launch marks Ferrari's historic entry into the electric vehicle market, signaling the iconic Italian supercar manufacturer's response to the global automotive electrification trend while maintaining its brand heritage and exclusivity . The strong Hong Kong response, despite the high first registration tax making it no cheaper than overseas markets, demonstrates continued demand for ultra-luxury vehicles in the city and positions Hong Kong as a key market for Ferrari's electric future .