Pandora Opens World's Largest Jewellery Factory in Vietnam's Ho Chi Minh City
SCMP · 2 SOURCESabout 3 hours ago3 MIN
Summary
Danish jewellery maker Pandora officially opened its largest manufacturing facility in Ho Chi Minh City on Thursday, marking a significant milestone as the company's first production site outside Thailand . The 150 million US dollar factory, spanning 7.5 hectares in the business and manufacturing hub, is projected to increase Pandora's overall manufacturing capacity by approximately 50 percent and will eventually employ 7,000 workers . The plant, capable of producing up to 60 million pieces of jewellery annually, represents Pandora's strategic push to diversify its supply chain and reduce reliance on its Thai manufacturing base, where it has operated three factories producing all of its products to date .
Key Points
- Pandora's Ho Chi Minh City factory represents a 150 million US dollar investment, making it the company's largest and first production site outside Thailand
- The facility covers 7.5 hectares in Ho Chi Minh City and can produce up to 60 million pieces of jewellery annually, described as the world's largest fine jewellery crafting facility
- The Vietnam plant will employ 7,000 workers when fully operational and will increase Pandora's overall manufacturing capacity by around 50 percent
- Initial production will account for approximately 15 percent of global capacity, growing to one-third of total capacity by 2030, according to CEO Berta de Pablos-Barbier
- The expansion addresses trade-related uncertainties, with CEO stating the company is "building this facility for the next decade, not the next quarter"
- Pandora sold 112 million pieces of jewellery in 2025 and manufactures all products in Thailand, its biggest market being the United States
- CEO Berta de Pablos-Barbier and Vietnamese officials conducted the opening ceremony by pulling a long pink ribbon to unveil the first piece of jewellery produced in Vietnam
- The factory will support demand across Pandora's global business rather than serving specific export markets, and will play a key role in expanding platinum-plated jewellery production
Why It Matters
This investment signals a major shift in global jewellery manufacturing geography, with Vietnam emerging as a competitive alternative to traditional production hubs. For Hong Kong investors and consumers, Pandora's move highlights how supply chain diversification strategies by major consumer brands could reshape retail pricing and product availability in the region, particularly as production capacity shifts toward Southeast Asia.
Additional Details
CEO Berta de Pablos-Barbier noted that Vietnam stood out among potential locations due to its skilled workforce, long jewellery-making tradition, strong infrastructure and supportive business environment . Pandora, the world's biggest jewellery brand by items sold, sells silver charm bracelets from US$80 .
This investment signals a major shift in global jewellery manufacturing geography, with Vietnam emerging as a competitive alternative to traditional production hubs. For Hong Kong investors and consumers, Pandora's move highlights how supply chain diversification strategies by major consumer brands could reshape retail pricing and product availability in the region, particularly as production capacity shifts toward Southeast Asia.
Additional Details
CEO Berta de Pablos-Barbier noted that Vietnam stood out among potential locations due to its skilled workforce, long jewellery-making tradition, strong infrastructure and supportive business environment . Pandora, the world's biggest jewellery brand by items sold, sells silver charm bracelets from US$80 .