Sino Group Unveils Pickleball Blueprint, Eyes Expansion to 72,000 sq ft by Year-End
Bastillepost · 1 SOURCESabout 2 hours ago6 MIN
Summary
Sino Group unveiled its latest pickleball development blueprint on Thursday, committing to expand its pickleball footprint from the current 42,000 square feet to approximately 72,000 square feet by the end of 2026. The blueprint is built on three strategic pillars—event-ization, elite development, and popularization—leveraging the group's portfolio of shopping malls, residential estates, hotels, and community networks to establish Hong Kong as a regional pickleball hub.
Key Points
- Sino Group currently operates 15 pickleball courts across six properties totaling about 42,000 square feet, making it one of Hong Kong's largest corporate pickleball platforms
- The developer plans to add approximately 30,000 square feet of new pickleball facilities within 2026, bringing total coverage to around 72,000 square feet
- In partnership with the Hong Kong China Tennis Association, Sino Group has designated tmtp commons at Tuen Mun Town Plaza as the official home venue for Hong Kong's national pickleball team preparing for the World Cup
- Sino Group is sponsoring the PPA Asian Professional Pickleball Tour 1500 – Hang Seng Bank Hong Kong Grand Slam 2026, scheduled for October 2026, marking the city's largest event of its kind
- The group will fully support Jack Wong (王康傑), dubbed "Asia's No. 1," covering training, competition venues, and competition support to help him achieve higher accomplishments internationally
- A joint "Elite Training Development Programme" with Bay Pickle Academy will connect with the Hong Kong China Tennis Association's selection and training system to nurture local talent
- Sino Group recently hosted the "Property Agency Pickleball Mini-Cup & Cocktail Party 2026" at Landmark South, bringing together 11 commercial real estate agencies to promote the sport within the industry
- Christina Choi Bik-lam (蔡碧林), Chief Commercial Officer of Sino Group, stated that the group will continue to leverage its property network to support pickleball popularization and professionalization
Why It Matters
As pickleball becomes the world's fastest-growing sport, Sino Group's expanded infrastructure and support for elite athletes could position Hong Kong as a premier destination for international tournaments and talent development, potentially driving economic growth in sports tourism and fostering a vibrant community culture .
As pickleball becomes the world's fastest-growing sport, Sino Group's expanded infrastructure and support for elite athletes could position Hong Kong as a premier destination for international tournaments and talent development, potentially driving economic growth in sports tourism and fostering a vibrant community culture .