Sisley Choi Promotes Soccer Film with Beckham, Mixes Up UK Release Date
AM730 · 1 SOURCESabout 3 hours ago2 MIN
Summary
Actress Sisley Choi was assigned to recruit football icon David Beckham for a promotional campaign of the Hong Kong film "Kung Fu Soccer Women" directed by Stephen Chow. During their meeting, Beckham praised Choi's contribution to the film as a "huge role," which she humbly corrected to an "important role." The film, which opened in Hong Kong in August this year and in mainland China in July, has achieved impressive box office results, earning approximately HK$13 million locally and 2.3 billion yuan in the mainland. The movie has expanded to Malaysia, Brunei, Australia, New Zealand, and was set to launch in the United Kingdom this month.
Key Points
- Sisley Choi secured David Beckham for a promotional video for "Kung Fu Soccer Women," posting a 40-second clip on her Instagram
- Beckham complimented Choi's role as a "huge role" in the film; she clarified it as an "important role"
- Hong Kong box office reached approximately HK$13 million; mainland China grossed about 2.3 billion yuan
- The film released in Malaysia, Brunei, Australia, New Zealand before its UK premiere on October 23
- Choi mistakenly announced the wrong UK release date but corrected it to October 23 in her post
Why It Matters
The collaboration between a local actress and a global football superstar highlights the international marketing strategy for Hong Kong films as they expand beyond traditional markets. This episode also underscores how celebrity endorsements and social media promotion play increasingly important roles in the box office performance of regional productions in competitive Asian markets.
The collaboration between a local actress and a global football superstar highlights the international marketing strategy for Hong Kong films as they expand beyond traditional markets. This episode also underscores how celebrity endorsements and social media promotion play increasingly important roles in the box office performance of regional productions in competitive Asian markets.