FUJIFILM Launches instax mini Evo 2 with First 4.5-inch Touchscreen, 13MP Hybrid Camera
AM730 · 1 SOURCESabout 4 hours ago2 MIN
Summary
FUJIFILM has unveiled two new instant cameras, the flagship hybrid instax mini Evo 2 and the square-format instax SQUARE 2, alongside new SOFT HAZE film. The mini Evo 2 marks the series debut with a 4.5-inch touchscreen and a 13-megapixel sensor delivering more than double the resolution of its predecessor. Both models target different user preferences, from digital-hybrid control to traditional optical photography, with the mini Evo 2 priced at HK$2,280 and the SQUARE 2 at HK$850.
Key Points
- The instax mini Evo 2 features a 4.5-inch LCD touchscreen—roughly 1.5 times larger than its predecessor—covering the entire back panel for direct control of flash settings and smooth photo browsing
- Maximum image resolution has increased to 13 megapixels, more than doubling the previous generation's quality, while retaining mechanical controls including a lens dial, film dial, and print lever with satisfying tactile feedback
- New camera functions include "instax Expanded View" for previewing a wider framing area and "instax Immersive Movie" that records 5 seconds of footage before shutter press in 9:16 vertical format
- The instax SQUARE 2 offers 1:1 square format photography with a physical "Mood Filter" providing warm and cool tone options, plus a new landscape mode for distant subjects
- A pop-up experience store runs from November 12 to 16 at Festival Walk G/F Kiosk 2, offering free hands-on experience with both new models
Why It Matters
The mini Evo 2's combination of touchscreen operation and expanded connectivity through both Bluetooth and Wi-Fi positions it as a bridge between smartphone convenience and the tangible satisfaction of physical instant prints, potentially attracting younger users accustomed to digital workflows . Meanwhile, the SQUARE 2 preserves the authentic instant photography experience for purists who value the traditional grain and tactile controls that defined the format's enduring appeal .
The mini Evo 2's combination of touchscreen operation and expanded connectivity through both Bluetooth and Wi-Fi positions it as a bridge between smartphone convenience and the tangible satisfaction of physical instant prints, potentially attracting younger users accustomed to digital workflows . Meanwhile, the SQUARE 2 preserves the authentic instant photography experience for purists who value the traditional grain and tactile controls that defined the format's enduring appeal .