Airport Authority Partners with Jackson Wang for Halloween Photo Spots
HK01 · 1 SOURCES1 day ago4 MIN
Summary
Hong Kong International Airport has rolled out Halloween decorations across its terminals, partnering with local pop star Jackson Wang for the seasonal campaign. The Airport Authority has installed themed photo installations featuring Pumpkie & Spookie characters at multiple locations throughout the airport. The promotion runs on three designated weekends in mid-October to early November, with visitors who share their photos on Instagram eligible to receive limited edition postcards.
Key Points
- Jackson Wang (王嘉爾) has partnered with the Airport Authority to launch the Halloween campaign featuring the Pumpkie & Spookie characters
- Photo spots are available both outside and inside security at Terminal 1 and Terminal 2, including departure levels, arrival halls, and boarding gate areas
- Key installations include a large Pumpkie & Spookie display on Terminal 2 departure level (L7) and themed electronic displays at R and S rows
- The promotion runs on three designated weekends: October 16-18, late October, and October 30 to November 1, from 10am to 7pm daily
- Participants who photograph any two spots and post on Instagram tagging @hongkongairport and @utc_underthecastle receive a limited edition postcard
Why It Matters
The Halloween collaboration transforms Hong Kong International Airport from a mere transit hub into a seasonal destination, potentially boosting foot traffic and enhancing the passenger experience during what is traditionally a slower travel period before the winter holiday rush.
The Halloween collaboration transforms Hong Kong International Airport from a mere transit hub into a seasonal destination, potentially boosting foot traffic and enhancing the passenger experience during what is traditionally a slower travel period before the winter holiday rush.