Sing Tao Saturday Launches 'Let's Eat' Food Supplement with Free Ice Cream Event
SingTao · 2 SOURCES1 day ago6 MIN
Summary
Sing Tao Daily's Saturday edition officially launched its new food and lifestyle supplement 'Let's Eat' on October 17, 2026, with a vibrant promotional event in Causeway Bay. The celebration featured an appearance by the popular four-member girl group MYNT, who came to support the launch of their new publication. Free ice cream was distributed to attendees at the Hennessy Road location near Citibank, drawing enthusiastic crowds throughout the afternoon. The event marked the beginning of a new weekly feature that will cover dining and lifestyle content across Hong Kong and the Greater Bay Area.
Key Points
- The promotional event took place on October 17 at 4:00 PM on Hennessy Road in Causeway Bay, directly opposite Citibank, where free soft-serve ice cream was distributed to celebrate the 'Let's Eat' launch .
- MYNT, a newly formed girl group created through the singing and dancing competition 'Music Goddess,' consists of four members: Sabrina Song (宋宛穎), Hilary Chong (莊子璇), Chelsea Kiu (喬美莎), and Skylar Lo (盧映彤), who all appeared at the event to show support .
- The 'Let's Eat' supplement is a new dining and lifestyle feature appearing every Saturday, with content covering food, entertainment, shopping, beauty, and wellness information across Hong Kong and the Greater Bay Area .
- A 'Giant Let's Eat Person' mascot roamed Causeway Bay's popular landmarks during the event, and residents who spotted and photographed the mascot received a complimentary set of limited-edition 'Let's Eat' Hong Kong food stickers .
- Public response was overwhelmingly positive, with residents praising the publication's attractive design and delicious food photography, while newspaper vendors also commended the rich information content of the new supplement .
Why It Matters
The launch of 'Let's Eat' represents Sing Tao Daily's strategic expansion into lifestyle content, targeting readers in both Hong Kong and the Greater Bay Area with comprehensive dining and entertainment coverage every weekend . This new supplement positions itself within a competitive weekend publication market by combining the credibility of a established newspaper with fresh, visually appealing content that resonates with younger demographics, particularly through celebrity endorsements from rising K-pop style acts like MYNT .
The launch of 'Let's Eat' represents Sing Tao Daily's strategic expansion into lifestyle content, targeting readers in both Hong Kong and the Greater Bay Area with comprehensive dining and entertainment coverage every weekend . This new supplement positions itself within a competitive weekend publication market by combining the credibility of a established newspaper with fresh, visually appealing content that resonates with younger demographics, particularly through celebrity endorsements from rising K-pop style acts like MYNT .