Founder Zhang Xue Charters Flight for 200 Staff to Watch Motorcycle Race in Italy
SingTao · 1 SOURCESabout 2 hours ago5 MIN

Summary
Chinese motorcycle manufacturer Zhang Xue Motors has captured widespread attention online for its exceptionally generous employee benefits ahead of Mid-Autumn Festival. Founder Zhang Xue (張雪) personally escorted nearly 200 employees on a chartered flight from Chongqing to Milan on September 24, fulfilling a public pledge made five months earlier. The five-day trip, with all expenses covered, allowed R&D engineers and frontline production workers to witness their motorcycles competing at the highest international level. Company rider Debice secured fourth place at the WorldSSP race in Cremona, Italy on September 26, with employees cheering from the sidelines.
Key Points
- Zhang Xue Motors provided Mid-Autumn Festival gifts worth over 1,000 yuan, including hairy crab vouchers, Hong Kong Maxim's mooncakes, pears, and mud crabs in the cafeteria
- On September 24, founder Zhang Xue led approximately 200 employees on a chartered flight departing from Chongqing airport to Milan, Italy
- The company covered all expenses including round-trip airfare, meals, accommodation, and custom team uniforms and shoes for the five-day trip
- At Chongqing airport before departure, Zhang Xue asked staff if "the boss's promise was delicious," receiving enthusiastic affirmation from nearly 200 employees
- Rider Debice finished fourth in the WorldSSP category at the Cremona circuit on September 26, with employees providing live support at the venue
Why It Matters
This episode highlights a distinctive approach to corporate culture in China's competitive manufacturing sector, where a founder personally rewards frontline workers who helped build race-winning motorcycles . The gesture of bringing R&D and production staff to international competitions rather than keeping such rewards exclusive to executives demonstrates an unusual level of employee recognition that has resonated widely with netizens .
This episode highlights a distinctive approach to corporate culture in China's competitive manufacturing sector, where a founder personally rewards frontline workers who helped build race-winning motorcycles . The gesture of bringing R&D and production staff to international competitions rather than keeping such rewards exclusive to executives demonstrates an unusual level of employee recognition that has resonated widely with netizens .