2026 Mid-Autumn Mooncake Roundup: Kuromi, Sumikkogurashi, Toy Story Collabs and Early-Bird Deals
AM730 · 1 SOURCESabout 2 hours ago5 MIN
Summary
As the 2026 Mid-Autumn Festival approaches, Hong Kong's leading mooncake brands are unveiling their most ambitious collections yet, combining traditional favorites with bold new flavors and exciting character collaborations. Maxim's (美心) is introducing a spicy series featuring Sichuan pepper and Yunnan chili beef mooncakes alongside XO sauce pork varieties, while Café de Coral (大快活) has partnered with the beloved Japanese Sanrio characters Sumikkogurashi for miniature蛋黃白蓮蓉 and流心奶皇 mooncakes .
Key Points
- Maxim's has launched a new spicy collection including麻辣牛肉月餅 and XO醬豬肉月餅, retailing at $299 per box with HSBC discount dropping price to $179.4 .
- Café de Coral's Sumikkogurashi聯乘迷你蛋黃白蓮蓉月餅 offers early-bird pricing of $119 (regular $169) from now until August 16, with free food vouchers worth $100 .
- Häagen-Dazs introduces three new ice cream mooncake flavors—和風．雪月, 彩雲．映月, and 茶香．雅月—along with a Toy Story collaboration featuring collectible plush blind boxes, with early-bird discounts up to 24 percent until August 31 .
- Hung Fook Tong (鴻福堂) presents its premium 嚐月精品月餅禮盒 featuring迷你流心奶黃, 抹茶, and 陳皮豆沙 flavors at $288 (retail $368), plus a new貓山王榴槤班蘭冰皮月餅 .
- Local brand望月 offers five new lava flavors including榛子朱古力, 開心果, 黑芝麻, 奶茶, and coffee, with a special港式鴛鴦 edition and Pompompurin character collaboration .
Why It Matters
The 2026 mooncake season reflects Hong Kong's evolving consumer preferences, where traditional蛋黃白蓮蓉 now shares shelf space with innovative durian, milk tea, and spicy beef varieties. The extensive character collaborations with Kuromi, Sumikkogurashi, and Toy Story signal how brands are targeting younger demographics and collectors, transforming mooncakes from festive treats into lifestyle accessories and gifts .
The 2026 mooncake season reflects Hong Kong's evolving consumer preferences, where traditional蛋黃白蓮蓉 now shares shelf space with innovative durian, milk tea, and spicy beef varieties. The extensive character collaborations with Kuromi, Sumikkogurashi, and Toy Story signal how brands are targeting younger demographics and collectors, transforming mooncakes from festive treats into lifestyle accessories and gifts .