Nothing Launches Flagship Headphone (1) Pro in Hong Kong Next Week with BTS V as Brand Ambassador
AM730 · 2 SOURCESabout 2 hours ago2 MIN
Summary
London consumer electronics brand Nothing announced on September 30, 2026, that BTS member V (Kim Tae-hyung) will serve as its new global brand ambassador, coinciding with the launch of the Headphone (1) Pro — the company's highest-tier over-ear headphones targeting audiophiles . The flagship device will be available for pre-order in Hong Kong from September 30 and officially released on October 9, with a retail price of HK$3,299 . V personally promoted the product in a newly filmed advertisement shot in Seoul, showcasing the headphones' fusion of avant-garde industrial design and professional acoustic engineering .
Key Points
- The Headphone (1) Pro debuts a triple-driver acoustic architecture comprising a 40mm bass dynamic driver, a precision mid-range driver, and a high-frequency xMEMS driver, delivering an ultra-wide 20Hz–40kHz frequency response
- The headphones feature 46dB adaptive active noise cancellation powered by a 10-microphone array, enhanced by 8mm silicone noise-blocking pads inside the ear cups for improved wind and traffic noise isolation
- Nothing collaborated with London's renowned Metropolis Studios to calibrate the audio profile, offering a dedicated Flat EQ button for neutral reference sound and a "Studio B" dynamic spatial audio mode
- The headset supports USB-C connectivity for Hi-Res wired and wireless playback up to 24-bit/192kHz lossless audio, with head-tracking spatial audio across five dynamic modes
- Despite housing advanced components, the device weighs just 327g and delivers up to 68 hours of battery life with ANC disabled, while maintaining IP52 dust and water resistance
Why It Matters
The partnership with V — one of the world's most influential K-pop artists — signals Nothing's aggressive push into the premium audio segment, where established players like Sony and Bose dominate . With Hong Kong's audio market demanding both brand cachet and technical excellence, the Headphone (1) Pro's studio-grade specifications and celebrity endorsement strategy position it as a potential disruptor in the territory's high-end headphone segment, with distribution through premium retailers including Lane Crawford and telecom operators .
The partnership with V — one of the world's most influential K-pop artists — signals Nothing's aggressive push into the premium audio segment, where established players like Sony and Bose dominate . With Hong Kong's audio market demanding both brand cachet and technical excellence, the Headphone (1) Pro's studio-grade specifications and celebrity endorsement strategy position it as a potential disruptor in the territory's high-end headphone segment, with distribution through premium retailers including Lane Crawford and telecom operators .