7-SELECT Collabs with Dessert Shop Dim Mow Koon for 8 Black Sesame Treats
AM730 · 2 SOURCESabout 2 hours ago2 MIN
Summary
7-SELECT has unveiled a limited-edition collaboration with traditional Hong Kong dessert shop Dim Mow Koon, launching eight black sesame-themed desserts and bakery products at all 7-Eleven stores from September 9, 2026 . The series combines Dim Mow Koon's signature stone-ground black sesame with Japanese-style baking techniques, featuring items such as black sesame milk pudding, Basque cheese cake, and cream puffs . Prices range from $12 to $28, with some products manufactured in Japan using Hokkaido milk . As an added incentive, customers who purchase any item from the collection can bring the packaging to any Dim Mow Koon branch and enjoy 10% off their total bill, valid for both dine-in and takeaway orders .
Key Points
- The eight-item collection includes black sesame cream mousse cake roll ($18), Swiss roll ($14), cream puff ($16), milk pudding ($18), Basque cheese cake ($28), mochi cheese tart ($18), mochi bun ($12), and steamed cake with sesame cream ($13) .
- The black sesame Basque cheese cake features a surprise black sesame sauce molten filling at its center, priced at $28 as the premium item in the series .
- Some products use Japanese ingredients, including Hokkaido milk in the pudding and Japanese choux pastry for the cream puffs .
- The cross-brand promotion allows customers who buy any product to enjoy 10% off their entire bill at all Dim Mow Koon locations, covering both dine-in and takeaway orders .
- The collaboration merges Dim Mow Koon's traditional sesame aroma with modern Japanese baking craftsmanship, targeting consumers seeking both authentic local flavors and innovative convenience snacks .
Why It Matters
This partnership exemplifies how established local businesses are adapting to changing retail landscapes by leveraging the extensive distribution network of convenience stores while maintaining their traditional brand identity through exclusive collaborations . The promotion effectively creates a bridge between two distinct consumer touchpoints, encouraging customers to experience both the convenience of grab-and-go desserts and the authentic ambiance of a traditional dessert shop .
This partnership exemplifies how established local businesses are adapting to changing retail landscapes by leveraging the extensive distribution network of convenience stores while maintaining their traditional brand identity through exclusive collaborations . The promotion effectively creates a bridge between two distinct consumer touchpoints, encouraging customers to experience both the convenience of grab-and-go desserts and the authentic ambiance of a traditional dessert shop .