Hong Kong Hospital Network Promotes Self-Introduction Culture to Strengthen Doctor-Patient Trust
HK01 · 1 SOURCES1 day ago5 MIN
Summary
The Kowloon West Hospital Network has implemented the "Hello, I am..." (您好，我係……) campaign to encourage frontline healthcare workers to proactively introduce themselves to patients. Research indicates that simple self-introductions significantly improve doctor-patient relationships, with 89.7% of patients perceiving doctors as friendlier after introductions. The pilot program launched in 2024 at Princess Margaret Hospital and North Lantau Hospital before expanding to all five network hospitals in 2025, making it the Hospital Authority's first network-wide initiative of its kind.
Key Points
- The Kowloon West Hospital Network pioneered the "Hello, I am..." campaign as a pilot at Princess Margaret Hospital and North Lantau Hospital in 2024
- The initiative expanded to all five network hospitals in 2025, marking the Hospital Authority's first network-wide self-introduction program
- UK research shows 89.7% of patients view doctors as friendlier after introductions; 80% of emergency patients report reduced anxiety
- A survey of approximately 11,000 patients found self-introduction rates rose from under 50% to nearly 70%, with doctor rates increasing about 30 percentage points to nearly 65% and nurse rates reaching nearly 80%
- Healthcare workers wear special "Hello, I am..." name badges and can display personalized titles like "Dr. Leung" or the more casual "Sister Ying"
Why It Matters
The initiative demonstrates how a simple cultural shift—healthcare workers introducing themselves—can substantially improve patient trust and treatment outcomes. With self-introduction rates climbing and patient satisfaction rising, the Kowloon West Hospital Network model could serve as a template for healthcare systems across Hong Kong seeking to enhance the quality of care through better communication .
The initiative demonstrates how a simple cultural shift—healthcare workers introducing themselves—can substantially improve patient trust and treatment outcomes. With self-introduction rates climbing and patient satisfaction rising, the Kowloon West Hospital Network model could serve as a template for healthcare systems across Hong Kong seeking to enhance the quality of care through better communication .