High-Speed Rail Campaign Promotes 'Study in Hong Kong' to 1.5 Million Passengers
Thestandard · 1 SOURCES1 day ago1 MIN
Summary
The Hong Kong Economic and Trade Office in Guangdong (Guangdong ETO) has launched a promotional campaign across China's high-speed rail network to promote the "Study in Hong Kong" brand to mainland residents. The campaign, which began on September 15 and runs through mid-November, is expected to reach approximately 1.5 million passengers traveling to various destinations across the mainland.
Key Points
- The campaign spans five high-speed trains operating across the mainland's rail network
- It targets passengers traveling to nine cities in the Greater Bay Area, as well as Guangxi, Fujian, and Hainan provinces
- A launch ceremony was held on Tuesday at Guangzhou South Railway Station, attended by Anthony Li Ping-wai, Director of the Guangdong ETO
- Officials from the Hong Kong and Macao Affairs Office of Guangdong Province also attended the event
- The train running from Guangzhou South to Nansha North features the campaign slogan on its exterior, with seatbacks displaying promotional materials
Why It Matters
This campaign represents Hong Kong's strategic effort to attract mainland students by leveraging the extensive high-speed rail network, potentially expanding educational ties across the region during the upcoming academic recruitment season .
This campaign represents Hong Kong's strategic effort to attract mainland students by leveraging the extensive high-speed rail network, potentially expanding educational ties across the region during the upcoming academic recruitment season .