Tai Hing Launches $500 Voucher Pack for App 3rd Anniversary
SingTao · 1 SOURCESabout 3 hours ago1 MIN
Summary
Hong Kong dining group Tai Hing is celebrating the third anniversary of its mobile app by distributing electronic coupon packs worth up to $500 to members. The package contains 22 coupons covering 14 of the group's brands, including Tai Hing, Man Wah Restaurant, Assam Chicken Rice, and Charcoal Tree. Members can add premium items for just $3 with the special add-on coupons.
Key Points
- Tai Hing Group is gifting members a 22-coupon package worth $500 to mark the third anniversary of its mobile app
- The coupons cover 14 brands: Tai Hing, Man Wah Restaurant, Assam Chicken Rice, Charcoal Tree, and others
- Special "+$3 add-on" coupons allow members to purchase selected items at a heavily discounted rate across all brands
- The coupon package includes 4 Charcoal Tree $10 Taiwanese beverage takeout vouchers and 1 all-day $35 voucher
- Coupons are valid across breakfast, lunch, dinner, afternoon tea, and takeout hours, covering customers' entire dining schedule
Why It Matters
The promotional strategy targets both existing and new app users, potentially driving customer acquisition while deepening loyalty among current members . As dining groups increasingly compete through digital platforms, such aggressive coupon campaigns signal intensifying competition in Hong Kong's casual dining sector .
The promotional strategy targets both existing and new app users, potentially driving customer acquisition while deepening loyalty among current members . As dining groups increasingly compete through digital platforms, such aggressive coupon campaigns signal intensifying competition in Hong Kong's casual dining sector .