HSBC One Launches Annual Upgrade Campaign Targeting Gen Z with Keung To Partnership
On.cc · 2 SOURCESabout 5 hours ago2 MIN
Summary
HSBC One has launched its annual upgrade campaign targeting Generation Z customers aged 18 to 25, featuring a renewed partnership with MIRROR member Keung To to promote financial literacy among young adults. The bank reported double-digit year-on-year growth in both new Gen Z clients and active Gen Z users with investment accounts during the first half of 2026. From now through December 31, customers can earn up to HK$10,680 in Reward Dollars and enter a lucky draw for a Maldives all-inclusive holiday package worth HK$210,000.
Key Points
- HSBC One's new Gen Z client acquisition rose by double digits year-on-year in the first half of 2026, with active Gen Z users holding investment accounts also posting double-digit growth
- HSBC Hong Kong Chief Customer Officer Jeffrey Hui Cheung-hung stated that the "New Normal of Wealth Management" focuses not on single products but on the entire journey from entry-level to advanced financial planning
- HSBC One offers multiple incentives including Reward Dollar time deposits with pre-issued rewards and interest, HSBC Trade25 with lifetime zero-commission stock trading, and foreign exchange discounts
- From now until December 31, 2026, users who register an independent Reward Dollar account via HSBC Reward+ and complete designated tasks can earn up to HK$10,680 in Reward Dollars
- HSBC One+ members enjoy 1.5 times the lucky draw entries and can earn up to HK$12,580 in Reward Dollars
Why It Matters
The campaign signals banks' intensifying competition for young customers in Hong Kong, where financial literacy and early investment habits are becoming increasingly important amid market volatility. By leveraging celebrity influence and accessible digital tools, HSBC aims to position itself as the preferred financial partner for a generation that values transparency, autonomy, and seamless user experience .
The campaign signals banks' intensifying competition for young customers in Hong Kong, where financial literacy and early investment habits are becoming increasingly important amid market volatility. By leveraging celebrity influence and accessible digital tools, HSBC aims to position itself as the preferred financial partner for a generation that values transparency, autonomy, and seamless user experience .