Celebrity Consignment Store Byebuy Market Offers Star Wardrobes at Half Price
SingTao · 1 SOURCESabout 3 hours ago2 MIN
Summary
Byebuy Market, a celebrity consignment store co-founded by actor-model Jeremy Wong Chun-ho and singer Hana Tam Han-laam, has emerged as a game-changer in Hong Kong's pre-owned luxury market. The concept was born during COVID-19 when many entertainers found themselves decluttering homes, and Jeremy, inspired by Japanese secondhand chains like RAGTAG and 2nd Street, proposed selling gently-used celebrity garments locally. The shop now offers items from over 300 celebrities, including Tony Leung Chiu-wai, actress Carina Lau Ka-lui, and actress Alina Lee Choi-wah, with prices set significantly below retail value.
Key Points
- Byebuy Market operates two locations in Hong Kong: the original Causeway Bay store and a newer branch in Tsim Sha Tsui's former fashion hub, Garley Centre
- The store features over 10,000 items including clothing, shoes, accessories, jewelry, and handbags from luxury houses such as Hermès, CHANEL, Gucci, and Balenciaga
- Notable consignment pieces include Hermès knitwear from Tony Leung starting from HK$2,000 and designer jackets from Carina Lau priced around HK$1,000
- The store's most prestigious item is a custom Hermès handbag, valued under HK$140,000, provided by a socialite
- Hana Tam has obtained an authentication certificate and plans to study leather and luxury goods restoration to enhance the condition of pre-owned items
Why It Matters
Byebuy Market represents a significant shift in Hong Kong's fashion consumption culture, offering sustainable alternatives to fast fashion while making luxury accessible to a broader audience. The store's success demonstrates how celebrity influence can drive environmentally conscious shopping behaviors, with plans to expand the brand to Japan through pop-up events, potentially introducing Hong Kong's unique consignment model to international markets .
Byebuy Market represents a significant shift in Hong Kong's fashion consumption culture, offering sustainable alternatives to fast fashion while making luxury accessible to a broader audience. The store's success demonstrates how celebrity influence can drive environmentally conscious shopping behaviors, with plans to expand the brand to Japan through pop-up events, potentially introducing Hong Kong's unique consignment model to international markets .